A Webcast On How To Do Webcasts = Meta-Training!

From the fine folks at the national org comes the latest in our 2008 Webinar series: Taking Your Webcasts to the Next Level.

The webinar will teach you what it takes to produce a compelling content model and profitable business model for webcasts (a fast-growing revenue source in many a B2B brand's product portfolio). Content will include how to:

• pick a compelling topic and present it for maximum impact.

• involve print and on-line staff editors in content development and presentation of webinars.

• manage the "church-state" divide and address common ethical issues when conducting webinars.

• package and market online events for potential viewers and sponsors.

• leverage webinars for related editorial content, including virtual trade shows, podcasts and e-newsletters.

Details are below, reservation form is at ASBPE.org, a huge discount is available for members so sign up today!

When: Friday, March 21st, from 1:00 p.m. to 2:00 p.m. EST.

Where: Your computer. A web conference dial-in number and access code is required, and will be provided to registrants in a subsequent e-mail.

How to attend: To reserve your place, submit a completed reservation form (attached) by March 17th to b2beditor@gmail.com or 201-221-8655 (fax). Questions may be directed to Steve Roll at 703-341-5926. You may also RSVP online at www.asbpe.org.

Charge: This webinar is $10.00 for all ASBPE members and $35.00 for non-members.

About the Presenters

KRISTIN BEAULIEU is the Vice President of Client Services at InXpo, a leading provider of virtual online communities and tradeshows. She works with leading publishers such as Nielsen, The Wall Street Journal, CMP, IDG, Ziff Davis Enterprise and others to strategize their event businesses.

Kristin was formerly the Vice President of Digital Events for the Consumer Small Business Division of Ziff Davis Media. She managed two online event divisions for Ziff Davis: eSeminars and PCMagCast. eSeminars was launched in 2000 and grew steadily to become a highly profitable division of Ziff Davis with year-over-year exponential growth in revenue and events. In January 2006, PCMagCast was launched as the dedicated online event division of PCMagazine.

PCMagCast received both Gold and Bronze 2006 Folio Fame Awards for "Best Online Events of the Year" for its "Security and Mobility Virtual Tradeshow" and the webcast, "Selecting and Setting up an HDTV Set". Additionally eSeminars received the 2005 Folio Fame Gold Award for "Best Online Event" for its Security Solutions Tradeshow "Protect Yourself Against Attacks."

ELLIOT MARKOWITZ is Editorial Director of Nielsen Business Media Webcasts and Virtual Events and is responsible for the content of all web seminars across Nielsen's publications and brands. He is also Editorial Director of Nielsen's Small Business Resource Center and Mediajobmarket.com.

Previously, Markowitz was Editorial Director of Ziff Davis Media eSeminars, where he helped build the company's eSeminar business and launched its award-winning Virtual Tradeshow concept. Markowitz is an 18-year publishing veteran and before Ziff Davis, he was Editor of Hotel Business magazine and HotelJournal. Before that he was Editor-in-Chief of CRM Magazine and the destinationCRM.com website and related live events. Before CRM Magazine, he was Business Editor at TechTV, responsible for helping to manage the TV station's website as well as conducting live on-air interviews with key industry executives.