At least some of these would work just as well for B2B e-newsletters and blogs (although probably not in the combination I used in the title, as they'd probably get you spamblocked -- actually, I hope this post didn't get spamblocked for any of our email subscribers!)
Here are 32 proven magazine marketing power words (source: Curtis Circulation Co.). Use them in heads and coverlines when possible:Improve
Trust
Immediately
Discover
Profit
Learn
Know
Understand
Powerful
Best
Win
Complete
Hot
Special
More
Bonus
Exclusive
Extra
You
Free
Health
Guarantee
New
Proven
Save
Safety
Money
Now
Today
Results
Protect
Help
PS. Someone has pointed out that sex is not included in this list. That is one of the editorial mysteries of all time. Another reader noted that tips is not on the list either. For the sake of expediency, therefore, let's add sex tips to the mix.
Any that he missed? Other than the always popular "sex tips" (I try to limit my use to every third day), does this type of come-on work as well in B2B?
If you're looking for some suggestions, check out the keyword suggestion tool at Google AdWords or at SEOBook.
1 comment:
Could you provide links to the original John Brady or Curtis Circulation info? Or is that not online?
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