More competition?

As if the blogosphere hadn't democratized content production enough, now comes word of a new tool from HP Labs that the company says will allow anyone who can create a PDF to publish a magazine.

From the HP Labs site:

"Called MagCloud, the service makes it possible to create digitized magazines and economically print, promote, sell and deliver them on demand.

It costs nothing to publish a magazine on MagCloud.com. You simply upload a high-resolution PDF file, and the system takes care of the rest: printing, mailing, subscription management and more."

I guess our only solace lies in the fact that while anyone can now create a magazine, very few can create a good one.