No Solid Answer to 'What’s Next for B2B?'

On April 21, the Cleveland chapter of ASBPE held its first event in several years called "What's next for B2B?" The meeting was held downtown and over 20 people attended. We had four panelists with four different perspectives. Richard Jones is Group Editor for Meister Media Worldwide's Ornamental publications, Nathan Kievman is a Social Media strategist and trainer, and co-founder of Woovertise, Inc., Joe Pulizzi is a thought leader, speaker, writer and evangelist for content marketing, is founder and chief content officer for Junta42, and Mike Malley is director of advertising sales for Crain's Cleveland Business.

Everyone who attended felt the meeting was very worthwhile and wanted the discussion to go on all day.

If you couldn't make it to this event, stay tuned for more through the rest of the year.

And be sure to read vice president Marisa Palmieri's recap of the event.

Benchmarking your web presence

Surfing around on social bookmarking site Delicious is an interesting educational exercise for editors -- exploring the tags that you habitually use can bring new sources into your research universe. I was on the site yesterday, organizing a social bookmarking pilot for a project, and came across Compete.com, an analytics site that offers a quick, free benchmarking snapshot of your site versus your main competition.

The free tools let you sort by unique visitors, monthly rank and average stay, as well as velocity, which is used to determine the relative growth of a domain over a particular time frame or compared to other sites. Velocity can be useful in measuring the impact of things like events, trade shows, and/or ad campaigns on your site's competitive landscape.

Depending on the results of your benchmarking exercise, it could also potentially be useful to pry a little more web budget out of reluctant publishers and business managers!javascript:void(0)